Cunard
Social video
Curation not creation for big social gains
Cunard’s social engagement and follower numbers increased by 33% apiece, as their social reach grew to 1.3m people.
No new video assets were produced. Instead Through The I curated and reimagined existing content to reposition the brand on social – and attract the audience of the future.
In front of some senior stakeholders from both the US and UK, words such as ‘fabulous’, ‘incredible’ and ‘stunning’ were used to describe the feed and IG stories. Really fantastic to get this type of feedback from the international team and is a world away from where we were at the end of last year.
Huge thank you for all your continued efforts – It is being appreciated!
Rachel Lloyd – Director of PR, Content and Social Strategy @ Cunard
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