This in-studio, social media live stream event marked the launch of ‘Living Better’, a new book by UK comms guru Alastair Campbell. Fully moderated discussion and interview segments were enhanced with sharp interaction from an at-home audience.
A mix of curated and live social media posts optimised engagement and interaction before, during and long after the session, as viewers talked frankly and honestly about matters such as mental health, Covid-19 and resilience.
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