Jun, 07 2016

UAE Government: Corporate Video

Objective

Support the UAE Government’s Ministry of Education with a high end Arabic film to launch its new ‘Shorik’ initiative – a program that connects UAE high school students with successful university students studying abroad – in order to encourage more of the country to pursue careers in fields that matter to the future growth of the UAE.

Solution

Working out of our Dubai office, our team produced an aspirational and informative film that featured interviews with a successful UAE graduate who now works in semiconductor research at Abu Dhabi’s Khalifa University, the UAE’s most prestigious science and technology focused university. We also filmed a high school graduation ceremony, which captured the precise moment of change and uncertainty that all students face upon graduation. We also spent a few days filming the UAE’s stunning landscapes and skylines – which we combined with 3D motion-tracked inspirational text – that we felt embodied the essence of the country’s ambitious growth plans, and desire to become a global hub. Finally, we produced a high end Arabic voice over featuring an Emirati voice artist.

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