Mar, 14 2017
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Objective

Maximise public awareness of the 2017 IMechE engineering survey results and position Tata as thought leaders in the field of UK engineering.

Solution

Due to Tata’s impressive scale and varied business portfolio we recommended producing a video news feature along with 3 shorter social edits. Our consultancy included the mobile optimization of content to ensure maximum engagement across all channels. We filmed over 3 days at 3 different Tata locations across the UK – Tata Motors, Tata Global Beverages, and Tata Communications. We shot engaging vox pop interviews, always with an emphasis on passionate staff and apprentices speaking in a friendly and jargon-free manner. These were intercut with visually dynamic slow motion Steadicam shots to provide context, and highlight the grand scale and intricacy of Tata’s cutting edge facilities. Animated text graphics brought the survey results to life in a visually appealing way.

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