Oct, 03 2016

State of Virginia: Live Stream

Objective

Promote the State of Virginia to UK consumers as a desirable destination worth travelling to, utilising the Governor of Virginia’s visit to London as a way to intrigue UK media.

Solution

We recommended a creative live streaming approach that involved green-screening an historic train carriage at London Transport Museum – to pretend that we were actually live streaming from a moving train in Virginia – and Michael Portillo as a presenter/interviewer to maximise media interest. Portillo is a well known political/social commentator in the UK, and his BBC docu series Great Railway Journeys is hugely popular and was the perfect tie in to highlight Virginia’s own breath-taking railway journeys that the state offers tourists. Finally, to ensure the green-screen was perfect we broadcast it as-live to enable VFX editing and finessing of masks in After Effects.

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