We were appointed by Dubai Cares to handle the global and regional media relations for RewirEDX – a global platform on education with input from high-profile celebrity and charity partners. We briefed presenters for the virtual live stream that included an immersive set up, complete with avatars for the registration process, a live Twitter wall and multiple rooms that could be clicked on to provide access to different sessions.

Media organizations and journalists were issued with a live stream of content to ensure they could effectively cover the session for their reports.