Our always-on team helped Alibaba design and deliver this event to over 800 delegates with the key objectives to engage brand partners, SMEs, existing customers and NGOs, to build the profile of the company – driving new leads and showcasing the opportunities for global trade. We used TV broadcast techniques to deliver as-live content, enabling speakers to take a breath and prepare for the Q&As which followed in realtime as questions came in from the audience. This negated any concerns about poor connectivity during presentations whilst ensuring the attendees could engage with the presenters.

With an average attendance time of 5hr 24mins, 97% of attendees rated the event as good or excellent, and there were over 3,000 on-demand views of the event retrospectively