About Through The I

Video production

For over 20 years we have helped businesses achieve their most important marketing and comms objectives through tailored video services. We provide consultancy and video content to global corporations, leading consumer brands, PR agencies, the financial sector, law firms and publishers.

Our in-house expertise and resource is unparalleled.

We are part of a media group of six companies, which enables us to provide integrated campaigns for clients who require not just great video, but media distribution, digital marketing, broadcast PR services, and research support. Our offices in Farringdon comprise of a TV studio with fibre links to the BT Tower, five post-production suites, motion graphics studios, and a live stream webTV studio.

how we work


  • 01
    Video can be a daunting medium: that's why we work with you to understand your key business objectives first, before recommending a tailored video strategy.
  • 02
    Once we understand your business objectives, we produce a Creative Treatment which informs the Script (and sometimes a Storyboard). From there we move into the planning phase, focused on timelines, budget, logistics, location, crew, equipment and deliverables. Following feedback, we finalise a Shot List.
  • 03
    Our in-house production crews (and supported where necessary by freelance specialists) shoot the video content according to the agreed Script & Shot List.
  • 04
    Following the shoot, the footage is ingested and our video editors, graphic designers and motion graphic specialists get to work to produce a Working Edit. Following your feedback, the edit is tightened and refined, before we deliver the final video.
  • 05
    The video asset is then distributed to your specific target audience via social media campaigns, media partnerships, blogger engagement, 3rd party seeding, database marketing, and online PR coverage.